Zoko alternative

KayChat vs Zoko

Zoko is built for Shopify brands selling on WhatsApp, and it gives every plan every feature, which is refreshingly simple. It also prices in US dollars and adds its own markup to each conversation on the entry plan. Here is an honest side-by-side, including where Zoko is the better choice.

KayChatZoko
Monthly plan priceStarter ₹1,500/month · Growth ₹3,000/month · Pro ₹5,000/month · Managed ₹15,000/month (plus GST)Starter $49.99 · Plus $79.99 · Elite $139.99 · Max $499.99 a month. Zoko publishes no rupee price.
Free option14-day free trial of every feature, no card needed7-day free trial
Charges per WhatsApp messageMeta bills you at Meta’s own rate. KayChat adds nothing per message.WhatsApp fees go to Meta, but Zoko adds its own markup: $0.015 on every conversation on Starter. The markup only disappears on Max at $499.99/month.
Scheduled broadcastsOn every plan, from Starter at ₹1,500/monthEvery feature is on every plan; the tiers differ by volume
Chatbot builderIncluded from Growth at ₹3,000/month, 5 flowsEssential flows are free on every plan; premium flows cost $5.99/month each, plus $0.0002 per step above 500,000 a month
AI assistant trained on your businessIncluded from Growth at ₹3,000/month, 1,000 AI replies a month, with a knowledge basePaid add-ons: Guru and Wismo at $24.99/month each plus $0.09 per resolution; Sello at $24.99/month plus 3% of order value
Contacts and team logins on the lowest paid plan5,000 contacts and 3 team logins on StarterUnlimited agents free on Starter; 5 included on Plus, then $15 each
Billing cycleMonthly or yearly, your choice. No minimum term on Starter, Growth or Pro.Monthly or yearly, and no contract — change or cancel at any time
SetupWe set up Growth and Pro for you, free. Starter sets up on its own with our guide.Self-serve
SupportEmail and in-app, reply within 1 business day. Managed: priority WhatsApp, reply within 4 business hours.Support team; the page lists no response-time commitment
API and webhooksREST API, scoped API keys and signed webhooks on Pro at ₹5,000/monthAPI and webhooks on every plan
Official Meta WhatsApp Cloud APIYesYes

All prices are before 18% GST. Zoko prices and add-ons are taken from Zoko’s own pricing page and public reviews, checked on 13 October 2026. Prices change, so check their page before deciding. KayChat’s full price list is on our pricing page. Meta’s per-message rates are on Meta’s pricing page. Zoko is a trademark of its owner; this page is written by KayChat.

Where KayChat falls short

  • Younger product with a much smaller customer base than Zoko.
  • No free plan, only a 14-day trial.
  • Each plan has limits. Starter has 5,000 contacts and 3 team logins, and does not include the chatbot or the AI assistant.
  • Small team: support replies within 1 business day, in Indian working hours.

Where Zoko falls short

  • Priced in US dollars with no rupee option, so your bill moves with the exchange rate and may attract foreign-transaction charges from your card.
  • The entry plan adds $0.015 to every single conversation. On 10,000 conversations a month that is $150 on top of the $49.99 plan — three times the plan fee.
  • The AI features are three separate paid add-ons, each $24.99/month, and two of them also bill per resolution.
  • Built around Shopify and direct-to-consumer brands, so it fits a retail catalogue far better than a services or B2B business.

Choose Zoko if…

  • You run a Shopify store selling direct to consumers and want WhatsApp commerce built around it.
  • You want unlimited agents at no cost on the entry plan.
  • You sell internationally and already bill in dollars, so dollar pricing is not a drawback.
  • You send very few conversations a month, where the per-conversation markup barely registers.

Choose KayChat if…

  • You get daily enquiries on WhatsApp and want them answered at once, including at night.
  • You want the chatbot and the AI assistant inside the plan, not as add-ons.
  • You want to pay Meta’s own message rates, with nothing added on top.
  • You want someone to set it up with you (Growth and Pro).

Try KayChat free for 14 days

The trial includes every feature and needs no card. Plans start at ₹1,500/month, before GST. We set up Growth and Pro for you, free. Starter sets up on its own with our guide.

Questions

Does Zoko charge in rupees?

No. Zoko publishes its plans in US dollars only, with no rupee price anywhere on its pricing page. KayChat bills in rupees with 18% GST shown, which also makes the invoice straightforward for Indian accounting.

Is Zoko cheaper than KayChat?

The headline is close, but the conversation markup decides it. Zoko's Starter plan adds $0.015 to every conversation; KayChat adds nothing to Meta's rate on any plan. If you send real volume, KayChat's Starter at ₹1,500/month will usually land lower. If you have a big team and send very little, Zoko's unlimited free agents may beat KayChat's 3 logins on Starter. Both offer a trial — Zoko's is 7 days, KayChat's is 14.

Is KayChat an official WhatsApp Business API provider?

KayChat is built on the official Meta WhatsApp Cloud API. You connect your own number through Meta’s Embedded Signup, and messages go directly through Meta.

Can I move from Zoko to KayChat without losing my number?

A WhatsApp Business number can be moved between providers. Your approved templates and contact lists need to be exported and set up again. On Growth and Pro we do this with you. Message us on WhatsApp first so we can check your account before you switch.

Who pays for WhatsApp messages on KayChat?

You pay Meta directly, at Meta’s own published rates. KayChat charges only the plan price and adds nothing per message.

Which businesses use KayChat today?

Small and growing Indian businesses that get most of their enquiries on WhatsApp: transport and logistics, building materials, coaching institutes, real estate and service businesses.